The new car buying experience is something that manufacturers and dealerships are constantly looking for new ways to improve. Volkswagen, however, have decided to focus their attentions on the service customers are receiving when buying a used car. Although 25% of sales made through franchised dealers are made up of used cars, it is surprisingly and area that always seems to be overlooked.

Volkswagen is breaking the mould by putting into play a scheme called ‘Das WeltAuto’, or ‘The Word Car’. Live as of Good Friday, Das WeltAuto is designed to change not only mind-sets but branding as well, and thus make the used car buying experience more like that of buying a new car.

Volkswagen’s Dave Wilding says Das WeltAuto is an attempt to close the gap between new and used car purchasing and “to match the used car and the package that comes with it to the requirements of the customer.”

Under the scheme, any passenger car that meets the required standards can be sold as an approved Das WeltAuto car. The car must have done fewer than 100,000 miles and can be any brand. The idea behind allowing other makes and models to be sold is to offer a wider range of vehicles, broadening the appeal to customers.

The Das WeltAuto scheme has three key elements comprised of: guarantees and checks, aftersales options and approved extras customers can add. It offers flexible packages to meet a range of consumer needs.

For further details, contact your local Silver Street Volkswagen dealer.